Brooks Brothers
Online Privacy Statement
Last Modified December 2019
Thank you for your interest in Brooks Brothers Group, Inc.(“Brooks Brothers”). Brooks Brothers is committed to protecting the information that you share with us, and explaining how we collect, use, process, and share that information.
Scope and information that this Privacy Policy covers
This Privacy Statement applies to Personal Information (defined below) collected at our stores or on our websites, mobile applications, cloud-based services, or controlled widgets embedded in communication platforms with a link to this Privacy Statement (collectively, the “Site”). It covers how we collect, use, share, and otherwise process such Personal Information as of the date that this Privacy Statement is posted. It does not apply to any other information collected by Brooks Brothers through any other means. By “Personal Information,” we mean information that identifies or can identify you personally.
This Privacy Policy applies to Personal Information (defined below) collected at our stores, and on our websites and mobile applications (referred to as our “Site”), cloud-based services, or controlled widgets embedded in communication platforms with a link to this Privacy Policy (collectively, our “Services”). It covers how we collect, use, share, and otherwise process such Personal Information as of the date that this Privacy Policy is posted. It does not apply to any other information collected by Brooks Brothers through any other means. By “Personal Information”, we mean information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a natural person or household. “Personal Information” also includes any other information related to a particular individual that constitutes “personal information” or “personal data” under any privacy or data protection law that applies to our consumers. Information that is de-identified, aggregated, or anonymized is not considered Personal Information. Publicly available information that is made available from federal, state, or local government records, also may not be Personal Information.
Note for California Residents
If you are a California resident, there are additional disclosures, rights and procedures that apply to you or from which you may benefit; please see our Privacy Notice for California Residents, below, for more information.
| Summary of Key Considerations | |
|---|---|
| Collection | We collect Personal Information about you that you provide to us or that we obtain while you are using our Services. |
| Protection | We employ appropriate technical, administrative, and physical safeguards that are designed to prevent unauthorized access, maintain data accuracy, and designed to ensure correct use of Personal Information. |
| Use | We use Personal Information to provide you with our services, to build features that will make our services easier to use and available on our Sites, to contact you about our services, and to send advertisements, marketing material or other offers that we think might be of interest to you, to perform data analytics, or for other purposes permitted by law. |
| Marketing and Choices | You have control on how we use Personal Information for marketing. To exercise your control in any marketing communication, please contact us at service@brooksbrothers.com for more information, or follow the instructions provided in the marketing communication. |
| Sharing | We share your Personal Information with our affiliates, external service providers, third party vendors, in-store tailors and associates, and/or other unaffiliated third parties for marketing and/or as otherwise necessary to perform transactions with you and manage our business. |
| Cookies | Our Site uses cookies and other similar technologies. To opt-out of advertising and certain other cookies, please review the information below, or contact us at service@brooksbrothers.com for more information. |
| Access and Data Subject Rights | Brooks Brothers understands that you may want to change, access, or delete your Personal Information. You may do so by accessing your profile or by contacting us at service@brooksbrothers.com. |
| Cross-Border Data Transfers | Certain of our Services, including our Site, are operated in the United States. If you are located outside the US, your Personal Information will be transferred to the US, a jurisdiction that may not provide an equivalent level of protection as your home jurisdiction. Cross-border transfer is, therefore, necessary for the conclusion or performance of a transaction that you are requesting, and for the establishment, exercise, and defense of legal claims. To the extent permitted by local law, your use of our Services or provision of any Personal Information constitutes your consent to the cross-border transfer of Personal Information and the other activities identified in this Privacy. |
| Children | We do not knowingly collect Personal Information from children under the age of 16. If a child under the age of 16 has provided us with Personal Information, we ask that a parent or guardian contact us at service@brooksbrothers.com. |
| Changes | We will provide notice of any material changes to this Privacy Policy by posting a prominent notice on our Site and/or emailing you. |
| Contact Us | If you have any questions, please contact customer service at service@brooksbrothers.com or contact us at any other available method set forth in this Privacy Policy. |
1. Collection and Use of Your Personal Information
We collect your Personal Information to offer our Services, maintain and enhance our Services, protect the security of you and our Services, comply with legal obligations, and inform you about other services and products that may be available through us, our affiliated companies, and our marketing partners. We collect Personal Information about you when you interact with or use our Services, such as when you:
- Visit our Site;
- Sign up as a registered user on our Site;
- Register with us online or at one of our stores for the My Brooks Rewards program;
- Sign up for our newsletter;
- Make a purchase or use a service on this Site or in store;
- Interact with our customer service personnel, by phone, email, or at one of our stores;
- Participate in promotions or surveys;
- Submit comments, reviews, or other user-generated content;
- Connect or interact with us through social networks (e.g. Facebook, Google+, Twitter, Yelp) or Live Chat;
- Interact with our store locator;
- Interact with our mobile application, including the receipt of push notifications; and
- Request customer or technical support.
The Personal Information we collect depends on how you interact with us. Personal Information we collect includes:
- Identification and contact information (including name, postal or billing address, e-mail address, telephone or mobile number);
- Username and password for Sites;
- Credit card and payment information;
- Location, including via IP address;
- Cookies and similar technologies;
- Purchase, transaction, return, and exchange information;
- My Brooks Rewards account information;
- Birthdate and age;
- Gender;
- Wish list;
- Measurements;
- Device information (e.g. device model, operating system version, device date and time, unique device identifiers, mobile network information, IP address);
- The manner in which you use our Site or mobile applications (e.g., search terms used, pages visited, application performance);
- Social media information and other content you provide;
- Demographic and socioeconomic information; and
- Other Personal Information, including information that you have disclosed to us in our communications with you, by phone, email, or in person.
We obtain the categories of Personal Information listed above from the following categories of sources:
- Directly from you, for example from forms you complete, preferences you express or provide, or products you purchase.
- Indirectly from you, for example from observing your actions on our Site.
- Automatically from you, for example through cookies as you navigate through our Site.
- From third-parties, such as our joint marketing partners, third-party websites, the banks that operate our private label credit card programs, or other unrelated third-parties, in connection with the products and services we provide to you.
We may combine information about you that we have with information we obtain from business partners or other companies. In those cases, we will apply this Privacy Policy to the combined information. Please note that if you apply for or utilize a branded credit card from one of our brands, you are providing your information to the bank that administers the credit card, which will share that information with us.
Even if you do not send us any Personal Information, we collect certain non-Personal Information about how you use our Site. This information is used for statistical purposes and to provide personalized marketing content.
Our Site contains links to third-party websites, including websites of our business partners. We do not own, operate or control the websites of such third-parties. Accordingly, this Privacy Policy does not apply to any websites maintained or operated by third-parties for the collection, use, storage, disclosure, or other processing of your Personal Information. When you click on those links, you will go to a third-party website where you will be subject to that website’s privacy statement and we encourage you to read that policy statement. We are not responsible for the content of third-party websites, any use of such sites or services, or the privacy practices of any third parties.
2. Use of your Personal Information
We generally process and may disclose your Personal Information to others to effectuate our business activities, including to:
- Provide you with products and services, including managing product returns or exchanges, authenticating authorized users, and marketing our products and services;
- Perform certain transactions initiated by you;
- Respond to your communications, questions, complaints, or reviews of our products;
- Send you communications about online transactions, product information, ads and promotions, including relating to other products and services, electronic newsletters, or other notices you requested or offers tailored to you;
- Notify you when an item